UC Clermont


Brand Strategy

[original link path: /content/dam/clermont/images/brand/assets/uc_brand_standards.pdf]

Our brand strategy focuses our narrative and brings out our strengths. These guiding fundamentals are the foundation for all brand communications and design. As the unparalleled leader in experience-based learning, the University of Cincinnati puts education into action by moving far beyond traditional classroom learning.

Brandmark: Primary

Our primary brandmark is staged on white, red, or black. When placing on photography, find quiet areas within the composition that provide contrast and legibility.

Brandmark: Secondary

A vertical take on the primary logotype.

Brandmark: Alternate

An alternate version used for special cases/items (i.e. banners, pens, etc.) where there’s no other option.

The Monogram Collection

The monogram graphic is a highly identifiable derivative of the symbol.

The monogram provides for a robust range of layering and depth.

Shapes deconstructed from the monogram become layering elements to express multidimensionality. Using the collection allows for a greater level of expression and helps convey the active and dynamic nature of the university.

The College Expression

This is an iconic expression that represents UC Clermont College.

Our Colors

When used consistently, color is a powerful brand identifier. Our UC colors are bold, strong and attention-grabbing.

UC Red:

PMS 186C
RGB: 224.1.34
HEX: #E00122

Our Fonts

The fonts that UC Clermont use are Free & Web Safe. They are Gentium Book Basic and Open Sans.

The .jpg files are print quality with a white background and intended for MS Word, Powerpoint, Publisher, etc.

The .eps files are print quality vector files with a transparent background and may not be viewable without professional graphic design software.

For additional information regarding UC Clermont Branding, contact Danny Kidd.