Marketing Management Technology

Marketing Management Degree

Our marketing management curriculum emphasizes coursework in applied marketing, sales management, retailing, economics, statistics, service management, advertising and promotion, and public relations. You will gain marketing skills and comprehensive business basics while also developing the necessary critical thinking skills that the marketing managers of today and tomorrow must possess.

You can expect small classes taught by faculty with educational credentials and real-world work experience in marketing. This combination of theory and hands-on practice through class projects will prepare you well for the challenges you will face in the modern marketplace. After graduation, you may be involved in aspects of product development, advertising, promotion, public relations, marketing strategies, pricing, and market research.

If you do choose to get your associate degree in marketing management, you should consider earning your bachelor’s in applied administration right here at UC Clermont.

Marketing Management Technology

What is Marketing Management Technology?

Marketing management technology is a broad foundational study of the specific skills required in retail and sales management, customer relations, product promotion and entry level marketing: Topics include marketing, retail management, team-building, consumer behavior, promotion and small business marketing.

To be successful in marketing management technology, you should be creative, highly motivated, customer-oriented, flexible and decisive. The ability to communicate persuasively, both orally and in writing, with managers, staff, and the public is vital. Must be able to effectively interact with internal supervisors and hourly employees as well as external vendors and clients.

Career Possibilities

You may pursue many different careers. Some of your opportunities for employment include the following:

  • sales representative
  • customer service representative
  • marketing canvasser
  • entry level retail manager
  • promotions coordinator

Minoring in Marketing Management Technology

Minors do not apply to associate degree studies.

If you are enrolled in a career-oriented technical degree program, you will spend most of your classroom time learning specific job-related skills. However, you may pursue marketing management as a second major. Expect the acquisition of a second major to prolong your degree completion. For specific details on adding marketing management as a second major, please contact Enrollment Services, (513) 732-5319.

If you are enrolled in a two-year transitional degree program, you will spend most of your classroom time acquiring the foundational courses for your four-year baccalaureate. Generally, you will select your minor when you transfer to your four-year institution.

UC Advantages and Special Opportunities

The UC Clermont College campus is on 92 wooded acres in Batavia, Ohio, in the heart of Clermont County. We are relatively small and our faculty-to-student ratio is low. You will find small class size and personal interaction with your instructors create the ideal learning environment. Parking is convenient and at no additional charge. Plus, our tuition is the lowest of the UC colleges.

Admission Requirements

This program is open to all students with a high school diploma or GED and the desire to succeed in college. Although admission is open, students accepted into the program must meet the academic standards of the program to advance to upper levels of study.

As a first year student, you will need to take the placement test. This test does not affect your admission; however, the results are essential for your proper placement in classes. You must complete the placement test before you may register for English or mathematics courses. All placement tests are given free of charge.

Transferring to UC Requirements

To transfer to UC Clermont, you must be in good academic standing at the college or university you last attended. We accept transfer applications all year long and you may start any semester, provided your transcripts arrive in time to be evaluated before the start of the semester you wish to attend.

If you have not taken college-level mathematics or English, you will need to take the placement test.

Changing Majors within UC Requirements

Other UC students may transfer into Clermont College by completing the application for change in college and program form available from most UC admissions offices including ours, (513) 732-5319. You are urged to see your advisor before transferring into a different major to minimize any impact on your degree progress.

International Student Requirements

You must demonstrate English proficiency. You must also meet admissions deadlines and visa requirements, and provide documentation of sufficient funds before we can complete your admission. Please call the International Admissions Office (513) 556-2069 for details, or email with questions.

Learn more about becoming an international student at UC Clermont.

Graduation Requirements

You must complete an application for degree and receive a pre-certification from your academic advisor the semester before you expect to graduate. You should see your advisor or Student Success and Retention Services (513) 732-5319 for specific information well in advance of your final semester.

Application Deadlines

For specific deadline information, visit the Admissions webpage.


The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.

Quick Facts

Associate of Applied Business Degree in Marketing Management Technology

Full-Time Program Duration

2 Years


UC Clermont & UC East


Clermont College
4200 Clermont College Drive
Batavia, OH 45103
Phone: (513) 732-5319
Enrollment Services