UC Clermont

Marketing Management Technology

Associate of Applied Business

Why study Marketing Management Technology?

"The customer is always right" — an old adage that rings truer than ever in today's increasingly competitive, often digital marketplace. Marketing Management Technology at UC Clermont is a broad foundational study of the skills required in retail and sales management, customer relations, product promotion and entry-level marketing. Topics include marketing, retail management, team-building, consumer behavior, promotion and small business marketing.

Admission Requirements

This program is open to all students with a high school diploma or GED and the desire to succeed in college. Although admission is open, students accepted into the program must meet the academic standards of the program to advance to upper levels of study.

As a first-year student, you will need to take an English and mathematics placement test if you have not obtained the minimum ACT/SAT score required for exemption. These tests do not affect your admission; however, the results are essential for your proper placement in classes. You must complete placement tests before you register for English or mathematics courses. All placement tests are given free of charge.

To be successful in marketing management technology, you should be creative, highly motivated, customer-oriented, flexible and decisive. The ability to communicate persuasively, both orally and in writing, with managers, staff and the public is vital. Must be able to effectively interact with internal supervisors and hourly employees as well as external vendors and clients.

You may pursue many different careers. Some of your opportunities for employment include the following:

  • sales representative
  • customer service representative
  • marketing canvasser
  • entry-level retail manager
  • promotions coordinator

Minors do not apply to associate degree studies.

If you are enrolled in a career-oriented technical degree program, you will spend most of your classroom time learning specific job-related skills. However, you may pursue marketing management as a second major. Expect the acquisition of a second major to prolong your degree completion.

If you are enrolled in a two-year transitional degree program, you will spend most of your classroom time acquiring the foundational courses for your four-year baccalaureate. Generally, you will select your minor when you transfer to your four-year institution.

Academic advising is an essential part of your educational experience.

We are committed to providing advice and assistance throughout your academic journey. You and your advisor work together to create an academic plan based on your goals.

Questions? Email us at clermont.advising@uc.edu or call us at 513-732-5205 to schedule an appointment.

The UC Clermont campus is located on 91 wooded acres in Batavia, Ohio, in the heart of Clermont County. Our faculty-to-student ratio is low. You will find small class sizes and personal interaction with your instructors create the ideal learning environment. Parking is convenient and at no additional charge. Plus, our tuition is the lowest of the UC colleges.

The Academic Success Center (ASC) is committed to helping students become successful, independent learners through partnerships that promote individual interests and abilities. We encourage and support opportunities for self-discovery in an informal environment that promotes academic skill development.

The best students recognize that they can sometimes use a little extra help to achieve their academic goals. Seeking tutoring is a responsible choice, demonstrating that students care about their academics enough to go the extra mile to succeed. Stop by the ASC in Jones 104 and meet our highly trained team of tutors who are ready and willing to assist you.

You must complete an application for degree the semester before you expect to graduate. You should see your advisor in the Advising Center for assistance.

We accept transfer applications all year long, and you may start any semester, provided your transcripts arrive in time to be evaluated before the start of the semester you wish to attend.

If you have not taken college-level mathematics or English, you will need to take the placement test.

Other UC students may transfer into Clermont College by completing the application for change in college and program. You are urged to see your advisor before transferring into a different major to minimize any impact on your degree progress.

Application Deadlines

For specific deadline information, visit the Admissions webpage.

The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.

Contact Information

Admissions
Clermont College
4200 Clermont College Drive
Batavia, OH 45103
(513) 732-5319
clermont.admissions@uc.edu